Google Hummingbird Update

What is the Google Hummingbird Update?

 

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 Well first of all the Google Hummingbird update is actually not just a search algorithm update. It is a brand new algorithm that has replaced the old one entirely. Anyone who has ever watched a hummingbird will know that the speed at which those little wings move is amazing, they become a blur, so much so in fact that you can barely see them at all, and as the little bird darts in to feed, it moves swiftly and accurately.  Which is why Google, in a break from their obsession with all creatures black and white, adopted this little bird as their representative for their latest update.

Google Hummingbird is promising to be quite a leap forward in terms of the evolution of intelligent search. They aim to better understand what we are actually searching for, and to be able to check for connections in past searches from your search history to what you are looking for now. They are also less tied to specific keywords with this algorithm and better understand the way that people speak in everyday conversation.  As many of the searches that people enter on-line are in fact typed the way that we would ask a person in real life, rather than trying to match the word in our search to words on a website, they have progressed to the point of understanding what we actually mean and how they can provide links that hold the answer to what we are actually looking for.

So what does this mean for web-masters?

Well first of all the days of keyword stuffing are well and truly gone, and fortunately this has spelt the end for spun articles too. So if you used to pay someone to churn out unreadable spun articles based on your keywords and suddenly your website has vanished from the SERPs, well now you know why. Google can now understand if text is well written and more importantly if it is written by a human or spun by a computer.

So if you have stuffed your pages with the same keywords over and over, you need to rethink, firstly your page now needs to be written for the reader, and secondly you need to use related keywords just as you would if you were having a conversation with someone. If you make your website text conversational it will now appeal not only to your visitors more, but it will actually provide a better match for the new Google Hummingbird algorithm.

Google Hummingbird Update

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Google Doesn’t Index AJAX Sites Latest Algorithym

No, Virginia, Google Doesn’t Index AJAX Sites

ajax-no-index
After announcing last October that Google does not recommend the Ajax crawling system they launched in 2009, SEOstrategists and web developer throughout the country are wondering whether or not Google’s search crawlers can effectively pull AJAX content.

What Is AJAX?

AJAX is a way for browsers to pull in new content without refreshing the page or navigating to a new one. It relies on JavaScript to do so.
The content can be as simple as a paragraph of text or as complex as the HTML code for a completely new page.
Traditionally, web developers used it to create Single Page Applications (SPA), using popular frameworks like React and AngularJS. By using AJAX, the website developers are able to create a seamless experience that feels like a dedicated desktop application. Examples are “apps in browser” like Trello, Twitter, Gmail, Evernote’s web version, etc.
In general, the HTML content within a SPA does not load into your browser when you initially land on the site. Developers use AJAX to “talk” with the site’s web server. Based on that information they then use JavaScript to essentially create and render the HTML that is necessary for the page to become accessible and useful to the user.
This is called client-side rendering where the browser and its programs do all the work of creating a page.

The Relationship Between AJAX & SEO

As long as AJAX is used for application-like websites, not meant to be indexed by Google but to be used by users, there is no problem.
But issues arise when SPA-based AJAX is used to deliver traditional “must be indexed by Google” content web sites.
spa-ajax-difficult
Google has been able to crawl portions of content that use JavaScript for some time. In fact, it is well documented that Google’s search crawlers are able to crawl and recognize metadata, links, and content that’s created with JavaScript.
But unfortunately websites that are built with pure SPA AJAX frameworks are extremely difficult to get indexed.

Google’s Initial Solution

Back in 2009 Google developed a solution for SEO strategists struggling with AJAX by creating a method where the search engine can obtain the pre-rendered version of a page instead of the empty framework page.
Essentially: instead of seeing the JavaScript that eventually will create an HTML page, Google is served a pure HTML version of a page. The end result, so to say.
crawlerserver2
Systems that help with the server side pre-rendering include prerender.io and brombone.
Since Google has proposed the solution there has been a spike in websites that allow Google to crawl their SPA AJAX content.

Google Deprecates Its Solution

Google announced on October 15, 2015 that they no longer recommend the AJAX crawling scheme they released in 2009.
The proposed solution is now deprecated. When — or if —  Google will sunset the solution is not known.
google-ajax-deprecated
While for the moment Google does still support their previous solution, they simply no longer recommend that developers and designers use this specific approach for new sites.
This announcement has led to the question of:

“Is Google Now Able To Completely Crawl AJAX?”

The key is in the word “completely” and the short answer is: no.
Experience shows that websites that use a SPA framework or otherwise rely heavily on AJAX to render their page often find only a few, partially indexed, pages of theirs in Google’s cache. The larger the website, the more pages will be missing.
google-ajax-crawling
For sites like this, HTML snapshots (server-side pre-rendering) remain the most effective way to get their content into Google.
In general, content delivered to the browser in the first page load is what Google renders, sees, and indexes: content pulled in dynamically into the page at a later point is not seen.

Google’s New Advice On Using AJAX

In the same announcement Google states that they are “generally able to render and understand your web pages like modern browsers.”
But their choice of words, “generally able to”, has left many industry strategists concerned.
google-iffy
And in fact, Google continues to recommend sites use progressive enhancement where the base experience of the site can be seen by any pure HTML browser, theirs included:
“we recommend following the principles of progressive enhancement”
— Google Webmaster Central Blog, Oct. 2015
“Use feature detection & progressive enhancement techniques to make your content available to all users”
— John Mueller, Webmaster Trends Analyst @ Google, 2016

What You Can Do With This Information

There are a number of tactics web developers and SEOs can utilize in order to ensure that their landing pages are able to be crawled, indexed, and accessible to qualified organic users.
These tactics include:

1. Pre-rendering HTML Snapshots

Although Google no longer recommends using this particular tactic, they are still supporting it, which is important to know.
This particular system works well, although developing the code that allows you to pre-render and serve up each snapshot can be tedious and difficult if you aren’t experienced creating this.
If you are not well equipped to handle this task, try looking around for vendors that are designed to accommodate these requests.

2. Progressive Enhancement

Start with the basic HTML web page experience that anyone will be able to see and use.
Then, using a technique called feature detection, add enhanced capabilities to the page; layering them “on top” of the traditional, all-round HTML code.
google-progressive-enhancement
This is the Google recommended way to go.

3. Graceful Degradation

The inverse of progressive enhancement. Start with the higher level, enhanced capabilities that humans with modern browsers will experience. Then, work your way back to delivering a more basic but still usable version for feature limited browsers such as search engine crawlers.