Best Web Hosting Services Company in Bangalore

At Bangalore Web Guru, We provide you with top of the line hosting servers, and the latest/most stable versions of all the most popular website hosting technologies.

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First of all, to provide your business web presence, you need a domain – this is the World Wide Web address that visitors would type in their web browser to get to your website.A server is a computer that’s connected to the web and that’s configured to work with PHP, MySQL, Perl, and so on, which allows the clients to upload their website files on the server and to make them visible on the World Wide Web.

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10 SEO Tips For Site Redesigns

Understanding the parts of outline, innovation, and substance that influence site design improvement (SEO) is a basic expertise for any web group, however they are especially vital when undertaking a noteworthy overhaul exertion.

Amid an upgrade much can turn out badly, from specialized issues and change-unfriendly group of onlookers response to activity misfortune and ease of use issues. Any of these issues can seriously affect key measurements. Here are 10 straightforward tips to take after to guarantee your site remains on page one after you toss the switch.

1. Use descriptive links.

Creators and advertisers know the estimation of a decent suggestion to take action (CTA). What’s more, chronicled best practice says verb-thing sets work incredible for clients as far as setting desires and alluring activity. The issue, from a SEO point of view, is that this practice has prompted to unclear and redundant CTAs on numerous landing pages.

Landing page CTAs are a standout amongst the most essential apparatuses accessible to reveal to Google which substance is the most critical. Before you litter your page with “take in more” or “view points of interest” connections, consider giving more setting. For instance, “find out about jewel purchasing” is a much more enlightening connection that simply “take in more.”

2. Reduce your links.

What you say in your connections matters—and what number of connections you have additionally matters. Each connection on a page decreases the potential connection value that can be spread to key pages.

This circumstance can challenge in a universe of uber menus and super footers that outcome when everybody needs a bit of the landing page. One approach to alleviate this is to dodge over-connecting to pages that are insignificant for SEO. For instance, numerous arrangement pages can regularly be consolidated into one page. Another path is to be steady in consigning lessor connections to your sitemap.

3. Limit h1 tags to one per page.

Each page ought to have only one h1 or header tag and it ought to be particular to the page. The more that it coordinates a client’s potential inquiry question the better. While it might entice to depend on your site’s name and marking for setting, specifics offer assistance. For instance, a page called “How to purchase a precious stone” is more useful than “How to purchase.”

4. Hand roll your site maps.

It sounds old fashioned in a universe of XML sitemaps submitted to Google and Bing, yet you’ll need a hand-altered sitemap as well. Hand-altered sitemaps give you a chance to utilize diverse words and expressions than you may use in your space-compelled route. This is especially valid for multi-national destinations with longer words (i.e., German) swarming route menus.

One illustration is spelling out basic acronyms or utilizing long-frame references for key points versus shorthand ones. This gives web indexes more data about your pages. On the other hand, if your page name is established in imperative industry language consider descriptors with layman dialect to draw in both novices and starts. Since the sitemap has a ton of connections into it all through your site, you could likewise organize how you list the connections and keep the more critical ones close to the top. Chain of command numbers in outline, and in SEO as well.

5. Use PDFs selectively.

Web indexes favor not to send individuals straightforwardly to PDF pages. This does PDF content a genuine damage as it’s a typical configuration for top to bottom data like research, details, white papers, and thought-pieces—the sort of substance Google cherishes. You can in any case have the substance accessible in PDF arrange for simple disconnected perusing, however by coordinating it into the page you enormously extend your extraordinary substance impression.

Furthermore, in the event that others connection to the page, versus bypassing it and connecting straightforwardly to the PDF, you enhance the site’s general connection positioning.

When utilizing PDFs as lead era lure, regular on B2B locales offering expensive programming and administrations, have a go at coordinating a solid examining of the substance into your page body. This won’t just help Google, it will likewise help would-be clients figure out whether they need to give the lead data adequate to download the rest.

6. Check your analytics.

Redesigns often entail shifts in content strategy and information architecture. Before you revise your navigation review your analytics. Some long-forgotten pages might be functioning as landing pages and generating valuable organic (free) traffic. Make sure these pages retain a presence in your sitemap so search engines can continue to find them. While you’re under the hood checking your analytics, be sure to look at your goals. Some of those pages might not only be generating traffic, they might be driving real business results. If so, consider elevating those pages, not just retaining them.

7. Be wary of sub domains.

Updates regularly involve moves in substance methodology and data engineering. Before you modify your route survey your investigation. Some long-overlooked pages may work as greeting pages and creating profitable natural (free) activity. Ensure these pages hold a nearness in your sitemap so web crawlers can keep on finding them. While you’re in the engine checking your investigation, make sure to take a gander at your objectives. Some of those pages may not exclusively be creating movement, they may drive genuine business comes about. Assuming this is the case, consider lifting those pages, not simply holding them.

8. Go responsive.

While area choices are frequently the region of IT, there are genuine showcasing and SEO variables to consider. Google considers a subdomain (anything taht precedesthe essential area like as an autonomous space. All things considered, another subdomain will have almost no underlying value in SEO terms. Along these lines, in case you’re including another stage, especially if its possibly rich in substance, similar to a blog or discussion, include it as a subfolder of your essential area. Thusly your essential area will gather the SEO esteem.

9. Install webmaster tools.

Each advertiser and architect knows the world has gone versatile, however did you know your site’s portable kind disposition is presently a SEO calculate? It is. Google’s favored way to deal with versatile amicable outline is called Responsive Web Design (RWD). A responsive site adjusts to the client’s view port size so they see a similar ordeal on their iPhone as they do their far reaching screen. In this way, in case you’re thinking about your approach, a responsive site configuration will furnish your clients with an extraordinary affair and make Google cheerful.

10. Draft copy with care.

It may appear to be unreasonable to tidy up any of your present site’s SEO issues before you upgrade, however the sooner you get on great balance with Google (or Bing) the better. Introduce Google Webmaster Tools and the Bing partner to analyze how well, or not, your present webpage is being filed. On the off chance that you see any significant blunders settle them now. You know the adage “the best time to plant a tree is yesterday?” The same is valid for SEO. Search engine optimization requires some investment so begin your clock as right on time as could be allowed.


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3 Reasons Your SEO Efforts Fail

Implementing a search engine optimization strategy isn’t enough to get you on the first page of Google’s search results.

Even with an SEO plan in place, there is a good chance it isn’t working the way you hoped.

There are a number of reasons your SEO strategy is failing to get you to the coveted front page. Without an understanding of what you’re doing wrong, your content will be stuck in the middle of the pack.

Here are three of the most common—and crippling—mistakes to avoid :

1. You’re Not Using the Right Keywords

Determining the best keywords for you and your organization can be difficult, especially if you’re working in a highly populated category.

The most common keyword-related mistakes include using single-word keywords instead of long-tail keywords, hoping to get noticed using popular keywords, and targeting keywords that are too specific (or not specific enough).

If you’re using single-word keywords or highly popular keywords, you’re bound to get lost in the results that appear after a general search. If you can’t compete with the budgets that many million-dollar companies set aside to ensure first place spots, it’s essential to your SEO strategy that you find a keyword path around them.

In your quest to find the best keywords, don’t be too specific or too broad. If you optimize a keyword that is too broad, potential customers will have a hard time finding you and lost seekers of a different service might find their way to your page.

On the other hand, if no one searches for the keywords you’ve selected, you won’t be found. Either way, don’t make potential customers struggle to reach your page.

Select keywords that are specific enough to describe your organization well, but broad enough that they will be typed into a search bar.

2. You’re Not Using Digital Marketing Tools

Digital marketing tools help you see what is working and what isn’t, so you know where your strategy is strong—and where it needs support.

Everything from analytic trackers to goal trackers fall under the data visualization tools category, and all are necessary if you want to see your SEO efforts succeed.

If you are only measuring the success of your SEO strategy by an increase in business, you’re unlikely to see the results you’re anticipating. Optimizing your website’s content takes time, effort and continuous improvements. Treating SEO as a one-time project can only do so much, and it’s likely to be very little.

Management tools give you the ability to track and understand the side of SEO you couldn’t see before and measure results beyond a standard increase in business. The tools you choose can provide you with information from how many new visitors you’re seeing on your website to potential keywords that may work better for your business.

Getting help from computer software/hardware, online programs or other marketing tools is necessary in creating a strong SEO strategy. Constant technological changes require increased comprehension of your site’s effect on the hardware it interacts with.

An intro to networking courses can give you the competitive advantage needed to fully grasp any server related issue flagged on your site. Don’t allow your efforts to fail because you’re not adapting and adjusting.

3. You’re Not Targeting Your Customers

Your SEO strategy needs to revolve around what your customers—or potential customers—look for when they need your product or service. If you don’t understand who your customer is, your SEO strategy is bound to fail.

Targeting the wrong audience will not increase your business even if your SEO strategy puts you on top on the results page. Similarly, if you’re not appearing in the results for the correct audience, those searching for your business won’t be able to find you.

A good way to see if you are reaching the right customer is to check out your bounce rate—the number of individuals who come to your website and leave without looking around. If your bounce rate is high, you are probably appearing in the wrong search results and your SEO strategy will need to be adjusted.

Take the time to understand whom your target customer is and reflect on how they might be searching online. An older customer isn’t going to search the web the same way a teenager would. Your keywords must represent the audience that brings you the most business.

Getting the right SEO strategy takes trial and error. With a lot of attention and a little adjusting, you can find your way to the first page of search engine results and increase your website traffic, leading to your organization’s success.


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Award Winning Web Designing Company in Bangalore

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Broken Link Building Made Easy

There are many ways to build links, but there’s one tactic in particular that I believe deserves a modern update: broken link building. Rather than declaring something dead or saying it doesn’t work, SEOs should be working on improving methods to be as efficient as possible.

What is Broken Link Building?

Broken link building is a tactic that involves finding resources in your niche that are no longer live, recreating a version of the content and reaching out to webmasters who link to that content asking them to replace the broken link with a link to your newly created resource. You’re providing value to the webmaster, helping them clean up their website and the web in general, while also building links to your website.

Broken link building isn’t a new tactic, but with the explosive growth of the web in recent years and new website technologies and redesigns, the number of broken links is increasing. I’m surprised this type of link building doesn’t seem to be in favor anymore. I hear horrible tales of tremendous amounts of time invested in research and low response rates to the outreach. When effectiveness decreases, it’s time to figure out why and to look at the whole process to make it better and faster.

What’s Involved in Broken Link Building?

I won’t pretend for a second that this article covers the topic as well as Russ Jones did in The Broken Link Building Bible and Broken Link Building Bible: The New Testament. Russ broke out three main steps: Prospecting, Content Creation and Outreach. It sounds simple enough, until you realize prospecting alone requires a lot of time and knowledge of search queries and crawls or scrapes of the web and Google search results.

How do we make Broken Link Building Easier?

Let’s face it, link building is hard and confusing, especially for newer people in the industry. I believe it’s a lot easier to fix a link to your website that’s broken than it is to go get new links, and I have advocated for fixing links to your old pages not once, but twice in past articles on this site.

I still believe this is one of the easiest wins for a website that’s been around a while, but today I want to show you an even easier way to prioritize these redirects rather than redirecting everything. Instead of gathering all pages, let’s use Ahrefs database and see the broken links to our website. It’s as simple as putting in your domain and clicking a link.

With this, I have information on where links are coming from and what pages they link to on my website. I can prioritize redirects based on which pages had the most equity lost or which are the most important for me to improve.

While I’d call this process link reclamation instead of broken link building, the two have a lot of similarities. After all, link reclamation saves people from finding links to broken pages on your website and using broken link building against you.

Using link reclamation on competitors to perform broken link building

If we extend this process a bit and look at our competitors’ broken links instead, that’s where we hit the jackpot on time saving.

The next step was to create content, right? Being a competitor, it’s likely that we have content similar to what our competitors had on their website already. This won’t be the case all the time, of course, but if we do have a similar resource, then we just cut out another large chunk of time in the broken link building process.

What’s left will be to gather the contact information of the website owners linking to these pages and reach out to them. We have cut hours upon hours out of the broken link building process by simply using data Ahrefs has already gathered — and have likely cut out time from the content creation process as well using this method.

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Dos and Don’ts of PPC Advertising for Universities

If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations present specific challenges (and opportunities) for online advertisers.

Over the years, my advertising agency has had the pleasure of working with a number of these institutions, and we’ve learned (sometimes the hard way!) some important lessons.

Here are a few dos and don’ts of running PPC advertising for the education vertical market:

Do advertise year-round

At most universities and colleges, admission activity peaks and falls at predictable times of the year. Accordingly, most educational institutions bump up their online advertising when application deadlines grow near. And that makes sense.

But that doesn’t mean you should shutter your advertising during less busy periods, for several reasons :

  •     Lead time. The lead time for acquiring new students is long, and students can start researching their options at any time of year. Therefore, you want your online advertising to be active year-round, whether it’s a month to application deadline, six months or more.
  •     Differences between undergraduate and graduate programs. Building on the prior point, we’ve seen some differences in application activity between undergraduate and graduate programs. Undergraduate programs seem to follow more regular ebbs and flows, while graduate programs are less predictable.
  •     Branding and remarketing. For the purposes of branding and remarketing, it’s never wise to completely drop off the radar by pausing these types of PPC campaigns entirely. If you do, it can be a steep climb to get back to where you were.

Do bid on brand

Some clients still resist bidding on brand terms because they think SEO will take care of brand marketing for them.

Of course, SEO is important for brand marketing. But it’s not a complete solution. Bidding on brand terms not only gives you greater control over your messaging, but it also allows you to precisely control location targeting and landing pages.

Further, even if you choose not to bid on your brand, there’s no guarantee your competitors won’t. As a result, competitor ads could display above your organic listings.

Given that brand clicks are usually cheaper than non-branded clicks (often substantially), bidding on brand for universities and colleges is a no-brainer.

Do use sitelinks wisely

When you have clearly defined degrees and programs (e.g., B.A. in Economics, M.A. of Commerce, B.A. in Communications), it’s tempting to use these degree and program titles in sitelinks.

Unfortunately, this approach isn’t very helpful to your audience.

Do bid on the ‘wrong’ terms

Most prospective university and college students don’t know exactly what degree or program they “should” be searching for. They may know the area in which they want to focus, but they have no idea whether it’s a bachelor’s degree, masters degree, arts program, science program, specialization within a broader program or something else entirely.

Consequently, you might need to use the “wrong” keywords to lead students in the right direction. So you might bid on “creative writing,” even if “creative” isn’t in the title of your writing program. Or you might use “marketing communications degree,” even if the title of your degree is “marketing” and “marketing communications” is a sub-specialization.

You have to give yourself the latitude to get creative with keywords, while being careful to not mislead via your ad message.

Don’t put buildings in display ads

When you have a beautiful tree-lined campus, historic (or iconic) buildings and flashy, high-tech research centers, it’s tempting to feature these images in your display ads. But no matter how gorgeous the image, we find we get better results by featuring people in these ads, not things.

Don’t leave landing pages unfocused

For some reason, it’s easier to get excited about pre-click ad components (e.g., copy, offers, keywords) than post-click components (e.g., landing pages). But for a successful PPC campaign, you need both.

Perhaps that’s why it’s not uncommon to see poorly designed landing pages in the education vertical.

Don’t run the same campaign everywhere

Most universities have clear data about where they draw their students from. For example, one of our university clients is located in New York, and most of their students come from the Tri-State Area. They draw a lower number of students from nearby surrounding states, and the remaining are widely spread across the US.

Therefore, we run the bulk of our campaigns in the Tri-State Area and expand to other states and regions as supported by the school’s data. But in each case, we carefully adapt our messaging. Because, as you might expect, messaging that works in the Tri-State Area may not work as well in California, for example.

Don’t build your program around student application submissions

It’s tempting to make application submissions the focus of your PPC campaigns. This is understandable — after all, applications are the end goal.

But no student is going to be persuaded to fill out an application by a single PPC ad.

Instead, your goal is to start a conversation and develop a relationship. Direct the student to relevant information. Give him or her the opportunity to engage with your school and learn more about your programs.

In this respect, the education vertical is much like B2B marketing. The sales process is long and multi-faceted, and the goal is to build trust, prove expertise and provide information — not to make an immediate sale.

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Google’s Various Algorithm Updates

Google has a long history of famous algorithm updates, search index changes and refreshes.

Below are links to some of the most important resources for search marketers :


What Is Google Hummingbird?

“Hummingbird” is the name of the new search platform that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words. Read our Google Hummingbird FAQ here.

Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

Google Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.

Mobile Friendly Update

What Is Mobilegeddon & The Google Mobile Friendly Update

On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.

The change is so significant that the date it happened is being referred to by a variety of names. Here at Search Engine Land, we’re calling it mobilegeddon, but sometimes it’s also referred to as mobilepocalyse, mopocalypse or mobocalypse.

One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool. More about the algorithm, including ways to bring improve the mobile-friendliness of your pages, is below.

Panda Update

What Is The Google Panda Update?

Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get released.

Penguin Update

What Is The Google Penguin Update?

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.

Pigeon Update

What Is The Google Pigeon Update?

Launched on July 24, 2014 for U.S. English results, the “Pigeon Update” is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. Google stated that this new algorithm improves their distance and location ranking parameters.

Payday Update

Launched on June 11, 2013 – the “Payday Update” was a new algorithm targeted at cleaning up search results for traditionally “spammy queries” such as [payday loan], pornographic and other heavily spammed queries.

Pirate Update

Google’s Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings. The filter is periodically updated. When this happens, sites previously impacted may escape, if they’ve made the right improvements. The filter may also catch new sites that escaped being caught before, plus it may release “false positives” that were caught.

EMD Update

The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content — or those previously missed by EMD — may get caught. In addition, “false positives” may get released. Our latest news about the EMD Update is below.

Top Heavy Update

Top Heavy was launched in January 2012 by Google as a means to prevent sites that were “top heavy” with ads from ranking well in its listings. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get caught.

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