SEO-Search engine optimization

  • SEO stands for search engine optimization.
  • It is used to getting traffic from the free, organic/natural traffic or visitors from the search engine result pages.
  • The aim of SEO is to attract relevant visitors to your website that are interested in your products or services.

SEM-Search Engine Marketing

  • SEM stands for search engine marketing
  • It’s process of gaining website traffic by purchasing ads on search engines.
  • SEM often refers to PPC or pay-per-click advertising slash marketing



  • It is a method used for maximizing the number of visitors of a website by ensuring the higher position of the site by optimizing the search.
  • SEO is a part of SEM
  • Natural (Organic)
  • Inexpensive


  • It is an online marketing technique which involves promotion of the website by increasing visibility of the site in SERPs with the help of optimization and advertising.
  • SEM is a broad term used for traffic generation and is a umbrella term of SEO.
  • Paid Search
  • expensive

Difference Between SEO and SEM



SEO is continually evolving to keep up with Google’s ever-changing algorithms, but one thing is constant: SEO is made up of on-page and off-page.


  • Content
  • Meta data
  • Site architecture


  • Links
  • Trust
  • Social


SEM strictly involves earning search visibility through paid advertisements on search engines like Google. While these advertisements are commonly referred to as pay-per-click (PPC) ads, there’s a slew of additional terms used for paid search or SEM activities—cost-per-click (CPC) ads, paid search ads and paid search advertising.

SEM activities:

  • Launching ad campaigns with a specific audience (e.g., geographic) in mind
  • Creating ad groups that consist of target keyword variations
  • Writing relevant ad copy using these selective keywords
  • Setting an ad budget
  • Monitoring metrics like clicks, impressions, click through rates and average cost-per-click..


Further info:

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