SEO-Search engine optimization
- SEO stands for search engine optimization.
- It is used to getting traffic from the free, organic/natural traffic or visitors from the search engine result pages.
- The aim of SEO is to attract relevant visitors to your website that are interested in your products or services.
SEM-Search Engine Marketing
- SEM stands for search engine marketing
- It’s process of gaining website traffic by purchasing ads on search engines.
- SEM often refers to PPC or pay-per-click advertising slash marketing
SEO vs SEM
- It is a method used for maximizing the number of visitors of a website by ensuring the higher position of the site by optimizing the search.
- SEO is a part of SEM
- Natural (Organic)
- It is an online marketing technique which involves promotion of the website by increasing visibility of the site in SERPs with the help of optimization and advertising.
- SEM is a broad term used for traffic generation and is a umbrella term of SEO.
- Paid Search
Difference Between SEO and SEM
SEO is continually evolving to keep up with Google’s ever-changing algorithms, but one thing is constant: SEO is made up of on-page and off-page.
- Meta data
- Site architecture
SEM strictly involves earning search visibility through paid advertisements on search engines like Google. While these advertisements are commonly referred to as pay-per-click (PPC) ads, there’s a slew of additional terms used for paid search or SEM activities—cost-per-click (CPC) ads, paid search ads and paid search advertising.
- Launching ad campaigns with a specific audience (e.g., geographic) in mind
- Creating ad groups that consist of target keyword variations
- Writing relevant ad copy using these selective keywords
- Setting an ad budget
- Monitoring metrics like clicks, impressions, click through rates and average cost-per-click..