Search Engine Optimization is a long term strategy to maximize the amount of people who find your website while searching for your product or service offering. Search engine optimization has been more focused towards the global market. But today’s search engines are constantly evolving and determined to make searches more relevant to the customer. Hence local search marketing has grown to become a possible, effective in the overall search engine marketing sector.
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Local SEO results differ from regular search engine results. If you do a search for – SEO Services Company on Google Maps, Yahoo! Local, and Bing Local now each have a unique ranking algorithm that considers additional variables not used when generating traditional search results. For example, when you look at most geo-targeted queries in Google, you now see local results almost always listed first.
According to our Lead marketing Services Company, Local search refers to searching for products and services online, but utilizing a geographical component to make the search more specific. Local search has been around for quite some time now, but it has not been until recently that local search began to gain recognition.